This policy was last updated on May 11, 2020.
Umarex USA, Inc. wants you to have a positive experience with its Products and Services. We want you to know that we respect your privacy and security. Our goal is to provide you with an experience that delivers the information and resources that are helpful to you. In order to achieve this goal, we collect information from you.
Umarex USA, Inc. Web Sites include:
IF YOU DO NOT AGREE TO THIS POLICY, PLEASE DO NOT USE THE SERVICES.
Umarex USA, Inc. collects a variety of information that you provide directly to us, including Personal Data that may be contained in videos, comments, or other submissions you upload or post to the Services. “Personal Data” is information that is related to an identified or identifiable natural persona and is protected as Personal Data under applicable data protection laws.
The specific types of information collected will depend upon the Services you use, how you use them, and what you choose to provide, and may include your full name, email address, phone number, product serial number, home address, mobile phone number, credit card information, shipping address, zip code and any other information you willingly provide. The Services may request your Wi-Fi network name and access to your photos and videos to enable you to download photos and videos to your computer/mobile device or upload photos and videos to your social media accounts.
Those who win a prize in our contests may be required to provide identification for age verification purposes, which will only be used for prize fulfillment purposes. When you shop through our Web Sites, we may collect data such as the purchases you have made, items in your shopping cart, and how often you make purchases.
We may collect Personal Data in the following contexts:
When you use the Services, or send e-mails and other forms of communications from your desktop, mobile device, game console, or other devices to us, you may be communicating with us electronically. You consent to receive communications from us electronically, such as e-mails, texts, mobile push notices, or notices and messages through the Services and you can retain copies of these communications for your records. You agree that all agreements, notices, disclosures, and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing.
When you use the Services that connect to the internet, including, but not limited to, when you access the Services via devices, applications (web, mobile, desktop software, applications, connected TV, or game console), your account, our Web Sites we automatically collect certain information about your device, including information about your web browser, IP address, time zone, browser language, operating system, the state or country from which your device accessed the Services, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time you used the Services, and some of the cookies that are installed on your device. Additionally, as you use the Services, we collect information about the individual products that you view, what Web Sites or search terms referred you to our Web Sites, and information about how you interact with our Web Sites. We refer to this automatically-collected information as “Device Information.”
We may collect Device Information for such purposes as improvement of the Services, troubleshooting, providing the Services, managing the Services, security and monitoring purposes, tracking and analyzing usage, providing content for referring traffic sources and improving overall performance of the Services. Such information includes aggregated user data (which does not allow us to identify you). We also use third party analytics providers and technologies, including cookies and similar tools, to assist in collecting this information, as further disclosed below.
We collect Device Information using the following technologies:
Additionally, when you make a purchase or attempt to make a purchase through our Web Sites, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
When you connect your Umarex USA, Inc. Device (such as a Axeon camera) to the internet or to a Umarex USA, Inc. software application (discussed below), we may automatically receive certain information about your Device and your use of it, including camera type, serial number, IP address, firmware version, log files, camera modes, settings, durations, error rates, and other similar usage information. This information helps us to improve our Products and Services, troubleshoot bugs, and analyze Device errors.
When you use a Umarex USA, Inc. mobile application (such as the ScopeVue app) we may automatically receive certain information about your mobile device and use of the application, including a mobile device identifier, operating system, version, IP address and other similar information, such as time spent in different portions of the Umarex USA, Inc. mobile application and error rates. We may also collect different types of information about your geolocation, including general information (e.g., IP address, zip code). You can disable the GPS or other location-tracking functions on your mobile device to prevent your device from embedding geolocation data in any content you save or send through your device, provided your mobile device allows you to do this. See your device manufacturer’s instructions for further details.
HOW WE USE YOUR PERSONAL DATA AND ORDER INFORMATION
We use Personal Data and Order Information that we collect to communicate with you, fulfill any orders placed through our Web Sites including processing your payment information, arranging for shipping, and providing you with order confirmation, receipts, and/or a shipping confirmation email. We may also send you customer satisfaction emails. If you do not wish to participate in customer satisfaction emails, you may opt-out of such emails upon receipt by clicking the “Unsubscribe” link contained in the email.
Additionally, we use Order Information and Device Information to screen our orders for potential risk or fraud (in particular, your IP address); and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Based upon the information you provide us at the time of a Umarex USA, Inc. account registration on our Web Sites, we will send you a confirmation email to let you know that your email address was used to register an account or subscribe to an e-newsletter and we will send you an email if you request to reset your user account password.
We will send you service-related announcements on rare occasions when it is necessary to do so. For example, in the event of a product recall, or if our Service is temporarily suspended, we might send you an email, push notification, or an in application or web-based communication. Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your Umarex USA, Inc. account(s).
We will occasionally send you emails with information about our Products, Services, special promotions, contests, customer satisfaction surveys, events, and opportunities to interact with Umarex USA, Inc. represented brands and our community. You can sign up to receive these emails and social media campaigns from us on our newsletter sign-up page and/or during checkout while purchasing a product. You have the option to opt-out of these types of communications at any time. Out of respect for your privacy, we present the option NOT to receive these types of communications.
You may opt-out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send and by opting out of targeted advertising as listed in the Behavioral Advertising section within this policy and by deleting your account associated with our Web Sites and Applications.
SHARING YOUR PERSONAL DATA
We share your Personal Data with third parties to help us use your Personal Data. We may employ third party companies and individuals to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service and/or Web Sites is used. These Service Providers use the sort of technology described in the Information We Automatically Collect section above to help us analyze how users use the Services, including by noting the third-party website or platform (such as a social media network) from which you arrive. The information collected by the technology will be disclosed to or collected directly by these Service Providers who use the information to evaluate your use of the Services. We are using an Ecommerce platform to provide our web store, a credit card processing company to bill you for goods and services, third party email service providers, and a digital advertising agency to manage our social media advertising campaigns and Web Sites optimization. When you order products from Umarex USA, Inc. we will share your information as necessary for such third party Service Providers to provide the applicable service to us or on our behalf. These third parties are required to use the information they collect in the course of performing services for us only on our behalf.
We use Google Analytics to help us understand how users use our WebSites--you can read more about how Google uses your Personal Data here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
You may not use a false e-mail address, impersonate any person or entity, or otherwise mislead as to the origin user-generated content. Umarex USA reserves the right (but not the obligation) to remove or edit such content, but does not regularly review posted content.
You can opt-out of targeted advertising by visiting these links:
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
We do not serve third-party advertisements to you while using our Web Sites; however, we do work with website analytics and advertising partners, including but not limited to Google, Bing, Facebook, and other online advertising networks, to deliver Umarex USA, Inc. advertisements on third party publisher web sites and platforms - these partners may set cookies on your computer's web browser. These cookies allow our partners to recognize your computer so that the ad server can show you Umarex USA, Inc. advertisements elsewhere on the internet, and so that our analytics software can measure your engagement and interactions while using our Web Sites. In this way, ad servers may compile certain information about where you, or others who are using your Device, saw our advertisements, whether or not you interacted with our advertisements, and actions performed on subsequent visits to our Web Sites. This information allows an ad network to deliver targeted advertisements that they believe will be of most interest to you, and it allows Umarex USA, Inc. to optimize the performance of our advertising campaigns and the usability of our Web Sites. In other words, we use analytics data combined with data about our online ads that have been shown using the Google Display Network or other online advertising networks. By doing so, we can understand how anonymous users interacted with our Web Sites after seeing our ads.
Please note that we do not alter our Web Sites data collection and use practices when we see a Do Not Track signal from your browser.
In certain circumstances, you have the right:
Please note that we may ask you to verify your identity before responding to such requests.
If you purchase a product but do not wish to receive any additional marketing material from us, you can indicate your preference during check out on our Web Sites by leaving the “Opt-In” checkbox blank and by deleted your Web Sites account.
EU RIGHTS TO PERSONAL DATA
If you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you request to receive our email communications), or otherwise to pursue our legitimate business interests listed within this policy. Please note that your information will be transferred outside of Europe, including to Canada and the United States.
PRIVACY INFORMATION FOR CALIFORNIA RESIDENTS
If you are a California resident, California law requires us to provide you with additional information regarding how we collect, use, and share your “Personal Data” (as defined in the California Consumer Privacy Act [CCPA]).
CCPA Rights Disclosure: If you are a California resident, the CCPA allows you to make certain requests about your Personal Data. Specifically, the CCPA allows you to request us to:
PRIVACY INFORMATION FOR NEVADA RESIDENTS
We do not sell Personal Data for monetary consideration (as such terms are defined under Nevada law) to a person for that person to license or sell such information to additional persons.
LINKS TO OTHER WEB SITES
If you are under the age of 18 you may use the Services only with the involvement of a parent or legal guardian. Our Web Sites and Services are not intended for individuals under the age of 13. We do not sell products for purchase by children; however, we may sell products usable by children under adult supervision for purchase by adults. We will not knowingly collect Personal Data about any person under 13 years of age. If we become aware of such collection, we will take reasonable steps to delete any such information as soon as practicable.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at firstname.lastname@example.org or by mail using the details provided below:
Umarex USA, Inc.
7700 Chad Colley Blvd.
Fort Smith, Arkansas 72916
We can be reached by email from the Umarex USA Contact Us page.